As the impacts of the Coronavirus change our lives and daily habits all across Europe, the continent is also experiencing an unprecedented cycling wave. On December 2nd, at the Bike Market Outlook & Perspectives Webinar, Cycling Industries Europe (CIE), the Confederation of the European Bicycle Industry (CONEBI) and the European Cyclists’ Federation (ECF), shared their groundbreaking outlook on the 2030 bicycle market considering the consequences of the pandemic on mobility behaviour.
The pandemic has caused a spark in bicycle purchases and has acted as a political catalyst for cycling investments, effectively reshaping the growth curve of the bicycle market. Europeans are expected to buy an extra 10 million bikes per year by 2030, a whopping 47% more than the annual number in 2019. The e-bike is the biggest driver of the market surge, recording a 23% increase in sales between 2019 and 2020 despite many shops being closed during spring. 3.7 million e-bikes were sold in 2019 and, by 2030, experts expect e-bike sales to reach 17 million annually in the EU28.
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